Chipotle
Posted in Food on January 27th, 2009 by LukeI sent the following e-mail to my friendly neighborhood Chipotle the other day. I greatly enjoy Chipotle but have always been bummed they don’t have Queso (cheese sauce) to go with their chips. I decided to ask them why:
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From: Luke Lindeman
Phone Number:
Sent: 1/15/2009 9:17:07 AM
Store Visited: Ohio, Centerville, 1051 Miamisburg-Centerville Road
Date Visited:
Comments:
Hey Lyn, Patrick, Dawn and Joe,
First off, I think your food is great and the whole Chipotle experience is very enjoyable. One small change that would help enhance my experience would be to provide the option of Queso or cheese sause with your chips. I’m not in the restaurant business so I have no idea what this seemingly small change would entail but I think a lot of people would benefit from having the option to get Queso.
Thanks for listening,
Luke
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Joe was very informative in his reply below (for the record he replied the very next day):
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Luke,
Thank you for writing us, and we appreciate your suggestion, but alas, queso is not our kind of food for a number of reasons. The most important part though is that in order to keep cheese at a semi-liquid state like that, you need to add chemical stabilizers that prevent it from becoming too runny and also prevent it from becoming too thick. Many places also kick in artificial colors (why not?) to make it look like real cheese too (it’s not, although there are sometimes “real cheeses” in it).
We believe that real food comes from a variety of unprocessed, sustainably raised ingredients. Foods raised in this way have greater nutritional values than foods raised in industrial ways that are so reliant on chemical fertilizers and other synthetic inputs. For example, food crops that are grown using chemical fertilizers grow much more quickly than the same crops grown in more sustainable ways. That gives them less time and opportunity to accumulate nutrients. Also, industrially grown food crops develop shallower root systems than their sustainably grown counterparts. That is important in that deeply rooted plants have greater access to the minerals in soil. In fact, according to the USDA, the nutrient content has been declining in the 43 crops it tracks since the 1950s; good evidence as to how the industrialization of our food supply is adversely impacting the nutritional content of many of the foods we eat.
And our customers choose from among food that is exactly what you see: salsa made with fresh tomatoes, peppers, onions, and cilantro; chicken or steak that is simply marinated and grilled; and rice that is steamed in small batches throughout the day and tossed with fresh cilantro, citrus juice and salt for example.
We call this vision for our food “Food With Integrity,” and it has us looking at every ingredient we use and how we can get foods from more sustainable sources that raise animals and grow produce in ways that respect the environment, the animals, and the people who raise and grow the food. It’s really a new perspective on eating.
Already, we serve more naturally raised meat (meat coming from animals that are raised in a humane way, never given antibiotics or added hormones, and fed a pure vegetarian diet) than any other restaurant in the world. All of our cheese and sour cream is made with milk from cows that are not treated with the synthetic hormone rBGH (used to stimulate milk production in dairy cattle). And an increasing percentage of the beans we use are organically grown (increasing as additional supply becomes available). And we keep pushing ourselves to learn more about all of the ingredients we use and how we can improve them. It’s one of the ways we’re changing the way the world thinks about and eats fast food.
I hope that helps explain why we do what we do a little more.
Sincerely,
Joe Stupp
Chipotle
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While I’m still bummed there will be no Queso (who cares if it’s healthy or not? It’s so good!), I must say I now greatly respect Chipotle as a company. If they are willing to go this far in ensuring their customers receive only the freshest and best foods I am more then willing to give them my business. As you can see Chipotle is pretty much an amazing establishment and I know I’ll be goin there more in the future.